Hello! We wanted to give you all an update on the launch. The website officially went live on Monday, February 20th, and since then we’ve had over 1,400 different visitors to our site and 50 women sign up for our free trial! Awesome, right?
We’ve reached a person in nearly all 50 states… except apparently we have zero friends in Wyoming, Alaska, Vermont, Rhode Island, or Maine. But the good news is we have lots of friends in Nebraska :)
After 9 months…
Yesterday, it really hit me what a big moment this is. I’ve only felt this way four times in my life: the day I graduated from high school, the day I graduated from college, the day Kevin and I got engaged, and the day we got married. In comparison to some of these other big life moments, this one has been in the making for the least amount of time – only nine months. But this moment might be scarier than any of these other big moments combined. We’ve spent the last 9 months trying to accomplish the goal of getting Ova Ova launched. As of Monday, we’ve reached that goal – Now what?
Gulp. Now we wait and see if women sign up.
When I started writing this blog post, I had originally planned on keeping it light and cheery about our success so far. But one of our goals with this blog (and the website in general) is to keep it real. I know it’s WAY too early to know whether we are going to be successful, but I couldn’t resist crunching the numbers.
We need 10 women per day to sign up and pay for an annual subscription to be successful. What that means is if every single woman that’s using our site right now (50 women), decided to sign up for the annual subscription once their trial was up, we’d be right on track to meet our goal (50 members in the last 5 days means 10 users per day). It also means that if less than 100% of women in the trial sign up (which is highly likely), we either need to figure out how to reach more women, or will fail.
The Biggest Fear
I’ve never respected entrepreneurs more than I do now. If you had told me 6 months ago that getting a business off the ground was the easy part, I would not have believed you. But it’s true. Until your business is actually up and running you have no idea whether you will succeed or fail. But once your launched all the worry starts to creep in. And the doubts. And the biggest fear of them all – failure.
But just when I start going down that rabbit hole, I remind myself of why we decided to start this business in the first place. We decided to start this business because we are passionate about empowering women with information so they can make choices about their reproductive health that’s right for them. We want to help women practice a 100% natural, hormone-free alternative to the pill. We are passionate about helping women understand their cycles so they can time sex appropriately to achieve a pregnancy. Despite the fear of failure, if we can truly help one woman in such a big way – Ova Ova will have been a success. Not to mention… its EARLY… deep breaths Amanda… stop over-analyzing.
Thank you so much to our family members and friends who have spread the word about our site. What’s been especially amazing over the last week is to see where the support has come from. Sure you expect your immediate family, and closest friends to try to help you out, but what’s been incredible is the level of support we’ve received from our second cousins, college classmates, old co-workers, and long ago high school friends. It really has sort of blown our minds, and we can’t thank you all enough.