Archive for the ‘The Launch’ Category


Week One

Posted By: - 2/25/2012

Yesterday, it really hit me what a big moment this is. I’ve only felt this way four times in my life: the day I graduated from high school, the day I graduated from college, the day Kevin and I got engaged, and the day we got married. In comparison to some of these other big life moments, this one has been in the making for the least amount of time – only nine months. But this moment might be scarier than any of these other big moments combined. We’ve spent the last 9 months trying to accomplish the goal of getting Ova Ova launched. As of Monday, we’ve reached that goal – Now what? Gulp. Now we wait and see if women sign up.


The Ova Ova Launch

Posted By: - 2/10/2012

After nearly a year of scribbling down ideas, pestering our designers, reading everything we can get our hands on about fertility, a few tears, and lots of feedback and testing, AS OF FEBRUARY 2012 WE ARE OFFICIALLY LAUNCHED! Whew – now the real work begins